Looking for ways to bring people into your space at less busy times of the day or week?
So many of our hospitality venues are only really busy at certain times of the day or week. The rest of the time they’re often very under-utilised. This obviously isn’t great for business and you need to keep them as busy and thriving as you can, as often as you can.
And with our ability to now work on the move, many people – both freelancers and company employees – are out and about, armed with just their laptop, and looking for somewhere to hang out for a while and work.
Sounds like a match made in heaven doesn’t it?
Well yes, potentially it is.
But as anyone who’s lived the life of a ‘Digital Nomad’ for any length of time will tell you, it’s the practicalities of a space (or lack of), that make it appealing and somewhere they’d be happy to go back to.
Here’s our top 10 niggles, and things to think about if you’re thinking of opening up your space to this new potential market:
1. Wifi – can’t do their jobs without it, so access to decent wi-fi is a must. What’s the code? How will you let them know what it is?
2. Power – that damned iPhone battery is failing again – if they can’t charge phones and laptops easily and still use them whilst they’re charging, then it’s never going to work well for them. Access to sockets and extension leads will both need to be considered
3. Coffee! – OK so it doesn’t have to be coffee – some strange folk also drink tea, but access to refreshments is definitely required – will you charge, or will it be free?
4. Food! – we can’t create great masterpieces on coffee alone – are you OK with them bringing food into your venue? If not, what can you offer that works for both you and them during the day?
5. A Host – you don’t need to be fussing around them all day, but you do need somebody there that’s expecting people to turn up, and who will point them in the direction of fellow co-workers and any facilities that you have available to them. Nurture your co-working community, in the early days at least, and it will build and support itself
6. Noise – banging out the tunes in your evening venue may be entirely appropriate, but you need to think about how appropriate this is for daytime working. Can you turn it down or think about your soundtrack? Do you have a separate area that you could dedicate to co- working?
7. Temperature – maybe the heating wouldn’t normally be on during the day whilst you’re there running around doing prep for the evening, but if people are going to be sitting and working then you will need to think about keeping them comfy. As Goldilocks would say…. not too hot, not too cold, but just right….
8. Seating – nobody wants to spend the whole day perching on a stool, or crouching over their laptop. So you need to think about where they’re going to sit, and how you could get them comfy – are there things you could provide or loan out to make this easier for them?
9. Lighting – it’s a very personal thing, but the cosy evening lighting might not work during the day, so how can you add additional lighting if needs be?
10. Security – is there somebody watching over their laptops and bags? Nobody wants to have to pack everything up every time they need the loo. So what could you do to address this?
So there you have it – all simple practicalities really, but they really are make or break when it comes to people using, recommending, and coming back to your space.
If you’d like more ideas then we have plenty to offer in our Pop-up Co-working course – check it out.